For many years, Liz Moore envisioned the perfect real estate company….a brokerage where all the greatest agents want to work, and where the business is solidly and predictably built on word of mouth referrals from loyal past clients and personal acquaintances. In 2001, she decided to make that vision a reality. Realizing that it would be near impossible to totally transform her existing traditional real estate office into her ideal model,
Liz set to work writing a business plan that started totally from scratch. She traveled extensively for several years, researching what were heralded as the best and the brightest brokerages across the country.
She was disappointed. She was disappointed that from the West Coast to the North East, most real estate companies looked alike. Wherever she went, she found business as usual…very little vision…hardly any passion for customer service or innovative ideas. Marketing was at best ho-hum…in fact, there was so little distinction between companies that one could easily erase one firm's logo in an ad and substitute another and no one would notice.
Convinced that there was a better way to practice real estate, and that timing was right for an enlightened boutique brokerage, Liz enlisted the guidance of Dyan Dobbyn, one of the nation's leading business development consultants. Under her guidance, 10,000 local families were surveyed about their real estate experiences over the past five years. One message was loud and clear: too many families had one unfortunate experience in common…frustrating and costly last minute surprises and expenses which made the overall real estate experience highly stressful.
The mission became clear: to develop a real estate company that truly reinvented the process, empowering consumers and agents alike with up front information and more control. So, with the help of long time friend and colleague, local attorney Brian D. Lytle, Liz set to work to create a business plan for the perfect real estate company.
Twelve years later, Liz Moore and Associates is celebrating its anniversary!
Want to learn more about Liz, the vision of the company, and its history? Click below to read the entire Liz Moore story.
