For many years, Liz Moore envisioned the perfect real estate company….a brokerage where all the greatest agents want to work, and where the business is solidly and predictably built on word of mouth referrals from loyal past clients and personal acquaintances. In 2001, she decided to make that vision a reality. Realizing that it would be near impossible to totally transform her existing traditional real estate office into her ideal model, Liz set to work writing a business plan that started totally from scratch. She traveled extensively for several years, researching what were heralded as the best and the brightest brokerages across the country.
She was disappointed. She was disappointed that from the West Coast to the North East, most real estate companies looked alike. Wherever she went, she found business as usual…very little vision…hardly any passion for customer service or innovative ideas. Marketing was at best ho-hum…in fact, there was so little distinction between companies that one could easily erase one firm's logo in an ad and substitute another and no one would notice.
Convinced that there was a better way to practice real estate, and that timing was right for an enlightened boutique brokerage, Liz enlisted the guidance of Dyan Dobbyn, one of the nation's leading business development consultants. Under her guidance, 10,000 local families were surveyed about their real estate experiences over the past five years. One message was loud and clear: too many families had one unfortunate experience in common…frustrating and costly last minute surprises and expenses which made the overall real estate experience highly stressful.
The mission became clear: to develop a real estate company that truly reinvented the process, empowering consumers and agents alike with up front information and more control. So, with the help of long time friend and colleague, local attorney Brian D. Lytle, Liz set to work to create a business plan for the perfect real estate company.
Ten years later, Liz Moore and Associates is celebrating its anniversary!
Reflecting on the last ten years, Liz had this to say:
"I can’t begin to tell you all how excited I am about our 10 year anniversary this week! As you might imagine, I have been travelling down memory lane quite a bit recently…reflecting on the highlights of our journey, and contemplating the opportunities that lie ahead. The market has delivered an unparalleled real estate roller coaster between 2003 and now, giving us not only a wild ride, but a tremendous amount of experience along the way. I have to say that I learned and grew more during the down cycle than the early glory days, but having the perspective now that comes from the combination of the two has me feeling very confident about the future.
In 2007, we frequently prayed for another great real estate market (promising that we would be much more appreciative this time around!). I believe that time is now, and that in 5 years we will be looking back on 2014 with fond memories of both a FUN and PROSPEROUS year.
For those of you courageous souls who jumped on board when Brian and I opened the
company 10 years ago in December of 2003, I cannot thank you enough for sharing our vision to reinvent real estate. You laid the foundation for what has become a very special company. And, while some might point to market leadership in a relatively short period of time as our greatest accomplishment, we all know that it is really about the magic that happens when a passionate team of really talented people come together with a common purpose.
Happy 10 year anniversary: Ingrid Bayne, Teresa Cline, Eric Colson, Janet Culotta, Dewey Hutchins, Sherry Meis, Verle Melz, Donna Moyer, Vic and Diana Rondinelli, Velvet Trull, Joanna Ward, Debi Warren, Phyllis Whitley and Fred Whittaker – here’s to the next 10 amazing years!!!"
Want to learn more about Liz, the vision of the company, and its history? Click below to read the entire Liz Moore story.
