The Liz Moore Market Watch Blog

What to Expect When You Sell, Part 10: Marketing

Posted by Lynnette Tully on Fri, Jun 24, 2016 @ 10:00 AM

targeted-advertising-arrow.jpgHow will my home be marketed? 

At Liz Moore & Associates, we have a proven marketing strategy that has resulted in market leadership for many years.

Click Here to Download Our Marketing Strategy Package 

Every property is unique.  And, every property deserves a customized marketing strategy.  We get it.  We have an onsite Marketing Department, with dedicated graphic designers whose mission is to make your listing shine.  Whether it is creating memorable, full color, glossy brochures and direct mail pieces, or writing ad copy to entice a prospective buyer, our work is head and shoulders above what you’ll find anywhere else.

Our overall strategy is the most comprehensive in the region:  from event marketing to a variety of media (radio, newspaper, magazine, and direct mail), our objective is always to engage our prospects and build ongoing relationships.  Our agent database touches over 20,000 people.

Your Liz Moore agent will design a custom marketing plan for your listing as well as your neighborhood, drawing from a wide variety of resources and successful ongoing campaigns.

Additionally, your listing agent will create a custom marketing plan based on the specific target demographics for your listing.

Putting your home on the market can be overwhelming, so we’ve prepared this guide as an overview of what you can expect each step of the way when you list your home with Liz Moore & Associates.  

Click below to download "What to Expect When You Sell" and have all of your questions answered!

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Tags: Sellers

“Potluck with a Purpose” Raises Money for Avalon

Posted by Lynnette Tully on Thu, Jun 23, 2016 @ 10:00 AM

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Jackie Mierle and Lynnette Tully, admin staff at Liz Moore & Associates, hosted “Potluck with a Purpose” last Thursday during lunch.  They prepared a taco bar complete with cilantro lime chicken, ground beef, rice and beans, and toppings galore.  Agents and staff enjoyed a delicious meal together and made a minimum donation of $5 each.  Over $220 was raised and will be donated to Avalon!

Avalon provides shelter and support to those experiencing domestic violence and sexual assault in the Greater Williamsburg area. By offering tools for safety, self-sufficiency, and empowerment, Avalon works to break the cycle of abuse and helps create a positive future.

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Tags: Community

98.3% Median Sold Price to List Price in Willaimsburg

Posted by Lynnette Tully on Wed, Jun 22, 2016 @ 01:52 PM

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The Williamsburg housing market has slowing gained momentum all year, especially in the lower price points.  

Sellers can expect to get on average over 98% of their asking price, based on year-to-date numbers.  

What does that mean for you?  It's a great time to sell!

*Statistics are from the Williamsburg Multiple Listing Service, and are based on January – May, and run date June 21st, 2016.

If you’re a seller who has been wondering if it might finally be time to sell, email us at concierge@lizmoore.com, or click below, and we can prepare a complimentary analysis of market value for you – you just may be pleasantly surprised.

How Much is My Home Worth?

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Tags: Home Sale Statistics & Trends, Williamsburg

Ikea is coming to Hampton Roads!

Posted by Lynnette Tully on Tue, Jun 21, 2016 @ 03:37 PM

Get ready, Hampton Roads, your greatest dream is about to come true!

If you haven't already heard, company leaders of the Swedish home furnishings retailer Ikea announced that they are planning to open a 331,000-square-foot store at Interstate 64 and Northampton Boulevard in Norfolk by the summer of 2018.

The store will feature 10,000 exclusively designed items, 50 room setting demos, three model home interiors and a 450-seat restaurant serving Swedish and American fare.

The construction phase is expected to bring 500 jobs with the retailer hiring 250 employees for the store operations.

One thing is certain, many Hampton Roads residents have just started the count down to summer 2018!

Interested in finding more things to do in and around the Historic Triangle? Subscribe here to our blog as we post ideas frequently.  You also can purchase a copy of Liz’s recently published book, 101 Reasons to Love Living in the Historic Triangle, in either paperback or e-book version by clicking the button below.

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Tags: 101

To-Dos: Your June Home Checklist

Posted by Lynnette Tully on Fri, Jun 17, 2016 @ 03:40 PM

We are just a few days away from the official start of Summer and with that comes a list of things to be done at home. Whether you are getting your home ready to sell, or just want to enjoy the season where you're at, Houzz.com has come up with a list of to-dos for the month of June.

1. Keep an eye on irrigation systems. A faulty sprinkler or irrigation hose that goes unnoticed can quickly cause big problems for your lawn and garden. Make a habit of checking each component once a week, especially in summer.

2. Install screen doors. If you use them, now is the time to take down the storm doors and put up screen doors to let the summer breezes pour in. Be sure to inspect screens carefully, patching holes as needed — even a tiny hole can be enough to let in a mosquito.Summer-decorations-by-Pernilla-Hed-6.jpg

3. Reorganize your kitchen. The change in seasons is a good time to rethink how you have things arranged in the kitchen. If there are small appliances you use more in the warmer months (a blender for smoothies, perhaps, or an ice cream maker), move them to a more accessible spot, and you will be more likely to use them. Stations devoted to a certain purpose can also do wonders. If you have children on summer vacation, create a self-help station stocked with healthy snacks. Or create an iced-coffee bar or smoothie-making station for yourself with all needed supplies within reach.

4. Update first-aid kits and emergency supplies. Be prepared for everything from minor snafus to natural disasters with well-stocked first-aid kits in the house and car, plus emergency supplies for your family and pets. 

5. Make space for summer crafts. A dedicated space for arts and crafts can provide screen-free entertainment and a creative outlet — and it’s not just for kids! Even if you must work all summer, having a a space to devote to a hobby can re-energize and inspire you.

6. Organize and put away school papers. If you do have kids, at the end of the school year, it can be tempting to jump right into summer. But taking the time to sort through each child’s school things will help prevent clutter from piling up, and you can start the summer fresh. 

7. Set up a spot to dry beach towels and bathing suits. Soggy, sandy beach towels getting dragged through the house is a mess waiting to happen — but you can easily prevent this with a bit of planning. Choose a dedicated spot, either just outside the door (a covered porch works well) or in the mudroom, and hang a row of sturdy hooks for wet towels and bathing suits. Once dry, sand can be easily shaken off outdoors, so it doesn’t end up in your washing machine!

8. Lighten up decor. Roll up heavy rugs, put crisp percale or cooling linen sheets on the beds, and bring in accents in lighter hues for the warmer months ahead. Breezy white curtains look delightfully cool in summer, but if the weather gets quite hot where you live, you may want to leave heavy window coverings up. Closing the shades during the heat of the day can actually help keep your house cooler.

9. Keep cooling systems running smoothly. Take the time before hot weather sets in to dust ceiling fans, install window air-conditioning units, and schedule maintenance for a whole-house cooling system.

10. Refresh your bathroom.Shower curtain liner looking a little dingy? Bath towels seen better days? Give your bathroom a mini spa makeover, and swap out your tired old bath linens for fresh, fluffy new towels and a new curtain liner. Use a woven basket to corral rolled towels. And contain toiletries on a tray or in zippered containers.

11. Schedule major outdoor projects. Whether you are dreaming of a new patio or need to replace a deck, don’t delay booking a pro for your projects. Their schedules tend to fill up quickly in the summer.

12. Clean gutters and downspouts. If you did not get your gutters cleaned in spring, be sure to get this essential task checked off your list as soon as possible. Leaf- and debris-clogged gutters can lead to leaks and siding damage with summer storms.

If you’re a seller who has been wondering if it might finally be time to sell this Summer, email us at concierge@lizmoore.com, or click below, and we can prepare a complimentary analysis of market value for you – you just may be pleasantly surprised.

How Much is My Home Worth?

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Tags: Sellers

What to Expect When You're Selling, Part 9: Offers

Posted by Lynnette Tully on Thu, Jun 16, 2016 @ 03:16 PM

How many showings before I should expect an offer?

That’s a great question, and the answer depends on many factors. The National Association of REALTORS has conducted massive amounts of research on this topic, and concluded that if your property is properly ligumi.jpgpositioned in the market, you should expect an offer in the first 30 days or after 10 showings, whichever comes first. In the event that 30 days or 10 showings pass without an offer, then we will sit down in person and review our market position to see if changes need to be made.

Click Here Download "What to Expect When You Sell"

The market is dynamic, and your neighbor’s motivation impacts your market position. If they lower their asking price, or sell at low price, that will have an immediate effect on the value of your home.

Accordingly, we carefully monitor all activity in your community and price point, so that we insure your home remains properly positioned.

Putting your home on the market can be overwhelming, so we’ve prepared this guide as an overview of what you can expect each step of the way when you list your home with Liz Moore & Associates.  

Click below to download "What to Expect When You Sell" and have all of your questions answered!

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Tags: Sellers

Neighborhood Spotlight: The Greenlands, York County

Posted by Lynnette Tully on Tue, Jun 14, 2016 @ 04:11 PM

Welcome to The Greenlands! The Greenlands is located in York County near Newport News and Hampton, and just minutes from historic Yorktown and the beautiful Colonial Parkway to Williamsburg.The Greenlands

Click to View Homes for Sale in The Greenlands

There are nearly 300 single-family homes in the neighborhood that range in price from $485,000 to $525,000, some with views of five ponds. There are both ranch and two-story style homes, 3,373 to 3,827 square feet in size, that were constructed by three different custom builders.

Many beautiful trees native to the area remain within its designated “common areas.” The Greenlands is less than a mile from the York County library, the YMCA, and a walking path through a common area to the Coventry Elementary School.  The Greenlands is winner of York County’s Neighborhood of The Year Award for Beautification in 2006 and for Safety in 2005, and is part of the York County School District.  

Want to Get the Scoop on The Greenlands homes for sale?   Simply click below to fill out the form, designating The Greenlands as your selected neighborhood, and you’ll receive automatic e-mail alerts when any new listings come on the market in The Greenlands, or when any closings take place, so that you can monitor home values in The Greenlands.

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Tags: Buyers

5 Ways to Spruce Up Your Patio for Summertime

Posted by Lynnette Tully on Fri, Jun 10, 2016 @ 02:28 PM

patio-outdoor-string-lights-woohome-6.jpgThe sun is finally shining and summer is in the air!  Whether you are getting your home ready to sell, or simply want to give your patio a face lift that you can enjoy, there are many budget friendly ways to get the most out of your outdoor space.  Houzz.com came up with these helpful tips:

1.  Shed some light.
If you’re not ready to commit to the installation of a new lighting scheme, a simple string of globe or twinkle lights overhead can impart the same effect. By stringing the lights overhead, you’re essentially creating a ceiling plane, which helps make the space feel cozier and more inviting. Nothing keeps people outside, enjoying a garden after dark, like a beautifully lit patio.

2. Give it a fresh coat.
Before setting your furniture out for the season, give it a once-over. Are there any scuffs, maybe a few splinters? If you have natural-colored wood furniture, give those rough spots a quick sanding and apply a fresh coat of an outdoor finish.

3. Put a rug down. It may seem simple, but dressing up the floor plane by adding an outdoor rug that picks up the color of your home or the colors used in the surrounding landscape can transform an OK space into an “oh boy!” space. An outdoor rug works double duty by softening the hardscape and pulling the scene together.

4. Add shade.
Instead of retreating indoors this year, try installing a simple rod and curtain that you can draw for a little relief. Not only will you get the shade you crave, but you’ll also have the benefit of a bit more privacy, should you desire it.

5. Remember the details. Sometimes the smallest thing can make the biggest difference. It’s no different when adding the finishing touches to your outdoor space. It can be as simple as adding a few colorful pillows to create a cozy corner, or or adding carefully placed candles to light a path and draw a visitor into the garden.

If you’re a seller who has been wondering if it might finally be time to sell, email us at concierge@lizmoore.com, or click below, and we can prepare a complimentary analysis of market value for you – you just may be pleasantly surprised.

How Much is My Home Worth? 

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Tags: Sellers

40th Annual Norfolk Harborfest This Weekend

Posted by Liz Moore on Thu, Jun 09, 2016 @ 04:15 PM

The 40th annual Norfolk Harborfest will be held this week at Town Point Park, June 9-12.

For four days, the historic waterfront festival offers a weekend packed with thrilling activities on land and sea to include tall ships and the Parade of Sail, artisan foods and beverages, work boat races, unique and unusual performances, one of the largest fireworks shows on the East Coast, family games and activities, national and regional entertainment, and much more.

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(image source: Festevents.org)

The spectacular Parade of Sail, under the direction of the Virginia Pilots Association, will enter the Downtown Norfolk Harbor on Friday, June 10 at 12 pm.  Following tradition, this impressive fleet will include tall ships, character vessels, sleek power cruisers, sailing craft, antique and classic wooden boats, military vessels, tugs and more!  Thousands of onlookers stationed at vantage points along the Elizabeth River will be able to witness this expansive fleet as it dances down the river towards Town Point Park.

Produced by Pyro Shows of Tennessee, the Harborfest Fireworks Display is one of the largest waterfront pyrotechnics shows on the East Coast.  Be prepared for the unexpected as the sky is filled with an explosive display of light synchronized to a booming musical score.  The show is scheduled for Saturday night at 9:30 pm and will be fired from TWO floating platforms in the Elizabeth River.

Local and Regional musicians are always a draw for Harborfest.  This year, acts such as the Virginia Symphony Orchestra, Grace Potter, Rick Springfield, The Wailers, and many, many more will be performing throughout the weekend.  Click here for the full music schedule.  

Interested in finding more things to do in and around the Historic Triangle? Subscribe here to our blog as we post ideas frequently.  You also can purchase a copy of Liz’s recently published book, 101 Reasons to Love Living in the Historic Triangle, in either paperback or e-book version by clicking the button below.

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Tags: Locals - 101 Reasons

What to Expect When You're Selling, Part 8: Feedback

Posted by Lynnette Tully on Wed, Jun 08, 2016 @ 02:02 PM

When you are selling your home, we know that you’re anxious for feedback after showings. All agents will be contacted to solicit their client’s feedback.

Click Here Download "What to Expect When You Sell"feedback.jpg

However, sometimes getting feedback can be a challenge, and so try not to get frustrated:

  • The agent and his or her clients may be on a whirlwind tour; if they’re in from out of town, they may be looking at homes from dawn until dusk, which means when the agent is finished for the day, there are many messages to be returned, and feedback is not usually at the top of the list.

  • Additionally, if the prospective buyer liked your home and it made the short list, some agents are not comfortable “showing their hand” prior to an offer.  So, in some cases, no feedback response may actually be a good thing.

Liz offers an incentive for timely agent feedback with a monthly drawing for $100 for all agents who show Liz Moore listings.

We always struggle with sharing negative feedback. But, in the end, it’s important that you understand why prospective buyers are passing on your property. Accordingly, we are going to pass along all feedback we receive – please don’t shoot the messenger!

Putting your home on the market can be overwhelming, so we’ve prepared this guide as an overview of what you can expect each step of the way when you list your home with Liz Moore & Associates.  

Click below to download "What to Expect When You Sell" and have all of your questions answered!

Download

Are you interested in hot real estate topics, tips and trends?  
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Tags: Sellers