The Liz Moore Market Watch Blog

10 Questions Every Seller Should Ask Before They Hire a REALTOR, Part 7: Marketing 

Posted by Lynnette Tully on Fri, Mar 30, 2018 @ 01:01 PM


By Liz Moore

Hiring the right real estate professional is probably the single most important decision you’ll make when you put your home on the market for sale. I recommend interviewing a few agents from different firms before making a choice. There are 10 questions you should ask before you hire a real estate agent - part 7: marketing!

Question 7: How do you plan to market my home?

Your agent should have a written, detailed marketing plan that outlines marketing activities to be completed over the entire course of the listing. No exceptions, no excuses.

The marketing plan for your home should begin with a solid strategy to reach prospective buyers interested in your community and neighborhood – in other words, the plan should cast a wide net. Buyers begin searching for a city and then a neighborhood, before they zero in on a home. The most effective agents will have a marketing plan that accounts for all of that.

Perhaps the most frustrating experience for sellers whose listings remain unsold months after listing is that their agents did not have a specific plan after the first few weeks.

Are you are thinking about about selling your home?  Download our eBook, "10 Questions Every Seller Should Ask Before They Hire a REALTOR®".

Download 10 Questions Every Seller Should Ask Before They Hire a REALTOR

Tags: Sellers