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By Liz Moore
Hiring the right real estate professional is probably the single most important decision you’ll make when you put your home on the market for sale. I recommend interviewing a few agents from different firms before making a choice. There are 10 questions you should ask before you hire a real estate agent - part 3: marketing!
Question 4: Explain how you specifically market to reach the target buyer?
Once the most likely target audiences have been pinpointed, a specific plan should include the most effective resources to reach those potential prospects. Aggressive social media strategies are a great way to reach specific demographics, and your agent should be able to articulate a plan for that. Additionally, our company’s online strategy includes 31 niche websites and a series of digital magazines that are published with target markets in mind.