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By Liz Moore
Hiring the right real estate professional is probably the single most important decision you’ll make when you put your home on the market for sale. I recommend interviewing a few agents from different firms before making a choice. There are 10 questions you should ask before you hire a real estate agent - part 3: target buyer!
Question 3: Who is the target buyer for my home?
To catch a buyer, you must think like a buyer. Step one in putting together a solid marketing strategy is determining who are the most likely targets: is it a 55+ downsizing couple, or is it a young military family? A good marketer will know the answer(s), and will definitely not be surprised by the question.