The term CMA stands for comparative market analysis (sometimes competitive market analysis), and is a grid comparison of sold homes that REALTORs prepare to help homeowners understand what their home is worth.
There are a number of different software programs that assist real estate agents in this analysis, from a basic tool in MLS to overlay programs such as Toolkit CMA that extract data from the local MLS and then perform an analysis based on a pre-set formula.
While these resources can be helpful, at Liz Moore & Associates, we don’t believe that “one size fits all” for a marketing plan, nor do we believe that a computer program can effectively pinpoint market value. There are simply too many variables to be considered, and each property is unique. So, we have developed a 10 step pricing methodology which we believe delivers far better results for our clients.
Our approach not only looks at sold homes (consider the value of a pre-listing appraisal), but it also places a heavy emphasis on positioning based on current competition. Our agents identify target buyer profiles and run searches based on what’s important to them, and then evaluate the odds of selling within those categories.
Pricing homes is both an art and a science, and it takes an experienced agent who is willing to invest several hours in a rigorous analysis to come up with a true market value. We are confident that when you compare our process to a traditional CMA, you will begin to understand why Liz Moore & Associates is the best choice to market your home. Email us at concierge@lizmoore.com, or click below, to get started!
