At Liz Moore & Associates, it’s our job to tell that story! There is a big difference between a
house and a home, and understanding that difference – and, more importantly, being able to communicate it to prospective buyers, is what separates outstanding agents from average agents.
Step one is identifying who is most likely to buy your home. There are generally 3 or 4 different buyer profiles for each home. If your home is a small rancher, it may be ideal for a senior who needs one level living, and it may also fit for a first time buyer. Depending on the price and location, it might work for an investor looking for rental property as well.
Once the buyer profiles have been established, the next step is to develop a marketing strategy that will most effectively target those buyers. There are many ways to do that – from online strategies to print media to direct mail to event marketing and networking. An aggressive marketing campaign employs them all!
And, once the plan is designed, the work really begins…telling your home’s story. There are literally thousands of homes on the market, and buyers everywhere are overwhelmed with choices. Positioning your home to rise above the sea of inventory, and beckon a buyer to come in and take a look – and then to be encouraged to make an offer by a compelling value proposition – is what we do best.
A photo is worth a thousand words; nowhere is that more true than in real estate! With such a high volume of prospective buyers beginning their search online, having captivating photos, and lots of them, is absolutely essential. Personally, I prefer slideshows to virtual tours, with the exception of those few properties that photograph well panoramically. Many online home searches actually rank their results by the number of photos, and so this strategy can put your home near the top of the list. The signature Liz Moore oval photo is another way that we are sure to catch both the buyer and the agent eye when scanning multiple listings on Realtor.com or in the MLS.
Marketing materials are another way we differentiate one home from another. Descriptive ad and MLS copy versus “3BR2BA plus a FROG”, and taking care to sell the neighborhood as well as the home are just a few ways that we set our listings apart.
Finally, staging your home in order to show it off in its best light is another critical step in telling its story. We sell homes far differently than we live in them, and it’s important to minimize clutter so that prospects can focus on both the spaces and the “bones” of your home. I have seen staging recommendations that have literally meant the difference of thousands of dollars in our clients’ pockets in terms of maximizing their returns.
Check out what makes us different at our marketing blog at 101 Ways to Market Your Home. We would love to interview for the job of telling your home’s story…and getting it SOLD!
Want to take the first step? Fill out our Seller Interview and one of our agents can help you get the ball rolling. The better we understand your situation, the easier it will be for us to market your home to qualified buyers.
